ART 321 Viscom II

Revision for S of I Poster

Hi guys, I was looking a bit closer at the folding specs for the 20 x 26" Society of Illustrators poster/direct mailer. Fold the poster in half vertically and then twice (tri-fold) horizontally for an overall folded size of 8.66 x 10 inches. This will work better overall. 

Beverage Label, 6-pack Packaging Design and Magazine Branding Ad

OK, you are moving up in the world as a designer. All your design experience will be necessary for this one. Go research and find a liquid beverage in need of a design overhaul. You pick your poison. Design a label, 6-pack carrier and a branding ad for the beverage. You will apply final approved label to six bottles - make sure to drain the contents of each bottle and recap empty. The requirement used to be to refill the bottle and recap, but the stock you print on for the 6-pack carrier isn't heavy enough to support 6 full bottles.

Depending upon the beverage product you select, you will be determining your target audience as well, so your designs should be appropriate for the market. The designs should have shelf-appeal and impact. You are free to use your own photography, illustrations and graphics to complete this assignment. I will place templates for a standard 12 oz bottle, 6-pack carrier on my public folder - you don't have to use it if you have non-traditional size bottle/box... whatever - design you own carrier template. The 6-pack carrier should be printed on one sheet of stock... trimmed, folded and glued together. This will take practice, so start building test dummies to scale and figure out how to do it. This is ALL about assembly craft. I don't want to see glue, crappy folding and such. When you print your final to assemble, print one or two extras so WHEN you screw up, you don't waste time waiting to reprint. The label and 6-pack carrier should share a consistant design, but the branding ad is selling the product to your target audience - CONCEPT must be used in branding ad. Very similar to the challenge of the Wick Fowler product label and promotional ad series.

This one I do want this one printed regardless of whether or not you use it in your final portfolio.

Budget:

Carrier package:
Layout and Design - 6.0 hrs
Final Art production - 6.0 hrs
Artwork/graphics/illustrations - 3.0 hrs

Label:
Layout and Design - 6.0 hrs
Final Art production - 2.0 hrs
Artwork/graphics/illustrations - 3.0 hrs

Branding Ad:
Layout and Design - 3.0 hrs
Final Art production - 2.0 hrs
Artwork/graphics/illustrations - 3.0 hrs

Total 35 hours

Black History Month Poster

Oh, the fireballs are starting to flow. You are still functioning as a advertersing/promotional designer... I have found a new assignment for our most reliable client - yes, TSU. This time we are revisiting something familiar, a concept/promotional poster for Black History Month. This is very similar to the Native American Heritage Month poster assignment. This should be a piece of cake for you.

Specs: 2 color - Black and one spot, full-bleed available, 20 x 26 in. Here's the twist - origianl illustration only.

Budget:

Layout - 3 hours

Illustrtation - 5 hours

Final Art - 1 hour

1 poster design and 1 animated gif banner for Truman website. I want to see concept and sketches on Weds 21st. Initial layout laser prints on Monday 26th.

Only You Can Design This!

New client assignment this time. The U.S. Government - big bucks, deep pockets, the sky is the limit. This awareness campaign is a long-standing effort by the national forest service to reduce forest fires in our national parks. So, it is targeting a broad audience range - young/old, male/female. These ads (series of three) will be published in National Geographic magazine. Wow, here you are, newby designers designing something for national publication for the better good of all mankind - with great power, comes great responsibilities: Ben Parker.

The specs are in the copy in my public folder: Series of three ads, 4-color, full bleed available. Develop a concept for this campaign series. You have to use the tagline: Only you can prevent forest fires. Rebuild the logos (probably best to rebuild them in Illustrator - save as an eps)- I am not providing logos this time. Also need an animated rotating banner for the Truman website banner space.

Budget: 9 hours for layout, design and photography/illustration for three ads. 3 hours for the animated banner.

We will look at initial layout proofs on Friday, February 17.

Time Sheet and Estimate Sheet

Here's the links for the pdf's for the time and estimate sheet.
Download Estimate Sheet
Download Student Project Time Sheet

Gone Fish'n

I know everyone will love this design. This is a four-color, 2-page advertising spread and a four-color POP (Point of Purchase) display for Rapala Fishing Lures. On my public folder look for rapalaspreadcopy.rtf. This ad will be placed in any number of national outdoor, hunting/fishing magazines. You are selling crank bait lures. Just what you always wanted to do growing up. This one will be a challenge. Who is your audience? What will you do for photography? Do you fish? Maybe an illustration this time. A good illustration.

Ad Budget:

• Layout and Design - 3 hours
• Final Art production - 1 hour
• Artwork/Graphics/Illustrations - 6 hours

POP Budget

• Layout and Design - 3 hours
• Final Art production - 1 hour
• Artwork/Graphics/Illustrations - retasking - 2 hours

Total 16 hours

The week of April 4th is dedicated to the Rapala designs.

Full-page Newspaper Article Page Design

In keeping with the food theme we are currently working on... I have a new design.

A full-page, 4-color newspaper article about Ramen noodles and creative recipes for their use. Information appropriate for college students, right. Should be fun and something you can practice your studio photography skills. Find the Lets Eat layout shell Folder on my public folder for the layout shell. The space on the page not already used is for you to work with. You will be shooting photography for this design - just a reminder. NO ACQUIRED images!

Budget:

Layout and Design - 3.0 hrs
Final Art production - 1.0 hrs
Artwork/graphics/illustrations - 3.0 hrs

Total 7: hours

For Friday, I want to see initial layout thumbnails and for Monday, I want to see your initial photography. I will be making judgements upon the pics to determine if reshooting is needed. The thumbnail layouts (sketches) will help determine what you need to shoot.

 

Page Layout

So, to help you with your layout development process... I have put into the Viscom 2 folder in my public folder a chapter from an old advertising design text book concerning layout stages and formats. That is the document name, Layout stages and Formats.pdf. Grab it and read it. It might help out. Also inside the Viscom 2/Misc folder on my computer is another folder called Before and After Mag pdfs. There are a ton of Before & After magazine articles in this folder. A lot of good design tips. Read, learn and try to apply to everything I assign this semester.

For Monday

So, we are looking at your Stress mag spread - the one I picked frrom the two. This is rev. 2 and should be more resolved with page structure (grid usage), imagery, typesetting and overall layout. Hope it looks better. Also, will be looking at the thumbnail layout sketches for the two food articles. Read the copy, do an initial layout in the size parameters to figure out how much room you have for imagery. Don't set the type any smaller than 10 pt or any larger than 12 (even if tortured to do so). The thumbnails should indicate the basic structure of the layout and thoughts as to what kind of imagery will be used and how it is used in the layout. I think it was 20 sketches per article that we will look at. See you Monday.

How Safe and Secrets of Feeling Full Magazine spread designs

Two new magazine spreads to design. Two separate articles. How Safe? and The Secret of Feeling Full. The copy and the specs are in the Food Spread Copy.pdf on my Public/ART321 Viscom 2 folder. They are different sizes, so read carefully. Two similar problems to solve in using imagery within copy spreads, but different in the amount of text in each layout. How do you solve these problems? You can either shoot the photography yourself or buy/acquire the photography. Please site the photographer and/or the service you "purchased" the image. These are a similar design challange as the Stress mag spread. Find or shoot GOOD photography that relate to the article.

We still trying to develop type usage sensitivities. No display type. If you have any display type on your desert island list, replace it with a standard text type, serif or sans serif.

Budget: 6 hours per spread and 2 hours for photography per spread.

• 1 hour for 20 thumbnail idea/structure sketches
• 2 hours for layout
• 1 hour for revisions
• 2 hours for final art production
• 2 hours for photography (searching/acquire or shooting)

I want to look at your initial 20 thumbnail sketches on Friday. Initial layouts will be due next Monday, February 7.