folio a page number, can also be accompanied by footer information
(mag. name, date, vol.#, etc.)
nameplate, logotype name or title of a magazine, as it appears on the cover
(usually across the top).
table of contents (TOC) list of elements included in a magazine; may be part
of a page, an entire page, or multiple pages.
masthead 1 [also: staff box] box or section printed in each issue of a
newspaper or magazine, listing information related to the creation,
production, ownership, and distribution of the publication. 2 (alternative
term for:) nameplate, logotype
burb, cover title sentence or short phrases on the cover of a magazine,
intended to attract reader’s attention to particular features included
inside.
Masthead provides for both the presence
and vision of the mission-brand (visceral connection)
or to some extent is the salesmen for your publication
The Table of Content: Parts
(the TOC may contain any or all of these parts.)
• nameplate(reduced in size), including date, issue #, slogan
• article and department heads, headlines, teasers, page #s
• thumbnail illustrations, to emphasize prominent features.
• bylines
• miniature reproduction of cover, with caption and credit info
• paragraph or blurb with info. about the next issue
The MASTHEAD PARTS
(the masthead may contain any or all of this information)
• Editorial staff list
• creative staff list
• business staff list
• affiliations list
• publishing information
• subscription information
• ownership information
• mailing information
• advertising information
• office location(s)
• ISSN number
• copyright claim
The Cover Parts
• logo (or logotype or nameplate)
• date (of this particular issue)
• price (per single copy)
• art (photo, illustration, etc.)
• titles (or cover titles of blurbs) of major features
• name of authors (or illustrations, phot.)
The Cover: Function
• It Identifies (magazine and its content)
• It attracts (the attention of a desired target audience)
• It creates (a mood appropriate to the magazine, or a theme)
• It sells(/promotes the magazine as a consumer product)
