ART345 History of Design

Informal Survey for the Course

Hello Class,

As I mentioned in the last email, I would like your CONSTRUCTIVE feedback on the course. If you could post comments to the following four questions, it would be greatly appreciated. Also, don't feel you have to leave your real name or email address when posting your comments!

1. What did you enjoy about the course? Give specifics.
2. What didn't you enjoy about the course? Remember, writing is required for it to be "Writing Enhanced" so don't say you didn't enjoy that part without giving writing alternatives.
3. What would you like to see covered in the class that wasn't? What would you have liked to have been covered more? Covered less?
4. General comments that don't fit into the above questions.

Your final exam due Monday May 4th between 11:20 a.m. – 1:20 p.m.

Here is the final exam and remaining weekly quizzes rolled into one. Email me the answers with "Art 428 Final Exam" in the subject line to grozanc@truman.edu. This quiz will be due on Friday May 8th by 1:20 p.m. FYI: short answer really means short answer (one sentence or less).

3.2 + 3.4 WWII and Beyond
READING: Woodham, pp. 111–139.
1.    What was the name of the 1942 New York MOMA exhibition? (short answer)
2.    What was the name town developed in the 1950’s considered the birth of Suburbia?

A.    Queens
B.    Levittown
C.    Willingboro
D.    Overland

3.    What was another cause of the expanse of Suburbia?

A.    Appliances
B.    Advertisings
C.    Automobiles
D.    Aardvarks

4.    What was the ground breaking 1972 book by Robert Venturi? (short answer)
5.    What American post war (WWII) policy helped reindustrialize Europe and Japan?

A.    Utility Design Panel
B.    Central Institute of Art and Design
C.    The Marshall Plan
D.    RIMA

6.    What helped spread American Consumerism throughout Europe & Japan in the 1950’s

A.    The Marshall Plan
B.    American Occupation Forces
C.    American Management Training Programs
D.    All the above

3.16 + 3.18 + 3.20 International Style & Corporate Identity
READING: Woodham, 141-63; Meggs, pp. 356-73; Meggs, pp. 399-414.
1.    What was a major cause in the development of corporate identity?

A.    A Global Economy
B.    Multinational Corporations
C.    Global Products
D.    All the above

2.    Who designed the IBM Logo and developed their corporate identity? (short answer)
3.    What is Gary’s favorite 1950’s chair manufacturer?

A.    Knoll Associates
B.    Charles & Ray Eames
C.    Herman Miller
D.    Both B & C

4.    Who tried to spread modernism in America?

A.    MOMA, New York
B.    Olivetti Corporation
C.    Council of Industrial Design
D.    Knoll International

5.    What was a goal of the International Style Designers?

A.    Universal Communications
B.    Removal of unnecessary elements
C.    Legibility
D.    All the above

6.    Where are the roots of the International Typographic Style? (short answer)
7.    Who are some of the educators at the Institute of Design Ulm, Germany?

A.    Max Bill
B.    Otl Aicher
C.    Anthony Froshaug
D.    Josef Müller-Brokmann
E.    Answers A, B, C.

8.    What is Herman Zapf’s profession?

A.    Art Director
B.    Typeface Designer
C.    Graphic Designer
D.    Illsutrator

9.    Who was considered the leading theorist and practitioner of the International Style? (short answer)
10.    What company produced the following poster? (short answer)

11.    Which CBS (Columbia Broadcasting System) president saw design as a vital component of corporate success?

A.    Frank Stanton
B.    Georg Olden
C.    William Golden
D.    Giovanni Pintori

12.    Who pioneered the corporate identity standards guide?

A.    Lester Beall
B.    William Morris
C.    Milton Glaser
D.    Muriel Cooper

13.    What did Massimo Vignelli develop for the National Park System.

A.    Their logo
B.    Their stationery system
C.    The Unigrid system
D.    Transportation signage

3.23 + 3.25 + 3.27 The New York School, The New Advertising:
READING: Meggs, pp. 374-398.
1.    Who was considered the pioneer of the New York School? (short answer)
2.    Who designed the following poster?

A.    Paul Rand
B.    Bradbury Thompson
C.    Alex Steinweiss
D.    Alvin Lustig

3.    Who pioneered movie titles and motion graphics? (short answer)
4.    What was a major component of design in the New York School?

A.    Editorial Design
B.    Typography
C.    Printing
D.    Photography
E.    Both A and D

5.    What major advancement let type become expressive in the 60’s? (short answer)
6.    What magazine landed Ralph Ginzburg in jail?

A.    Esquire
B.    Woman’s Day
C.    Eros
D.    Seventeen

4.6 + 4.8 + 4.10 Postmodernism:
READING: Meggs, pp. 466-87.
1.    What Basel trained designer was the founder of New-wave Typography? (short answer)
2.    Who designed the following poster?

A.    Wolfgang Weingart
B.    Steff Geissbuhler
C.    Dan Friedman
D.    Gyorgy Kepes

3.    What New-wave Typography female designer was one of the first to embrace the computer in the early 1980’s? (short answer)
4.    What area outside of design can best demonstrate the change between Modernism and Postmodernism. (not in book)

A.    Sculpture
B.    Photography
C.    Architecture
D.    Illustration

5.    What designer pioneered the Typographic poster for CBS records and later the New York Public Theater?

A.    April Grieman
B.    Willi Kunz
C.    Paula Scher
D.    Michael Vanderbyl

The Contemporary Context Paper Due Date

Hello Class,

As I mentioned in the email last week, you have until Tuesday at April 28th at 9am to turn in your paper either via email or printing it out and slipping it under my door.

Understanding New Media for Friday

Hello Class,

I want you to read the following article and watch the following video interview with Saul Bass for Friday.

Winterhouse Writing Awards

One piece of design writing could win you $1,000

The fourth annual Winterhouse Awards for Design Writing & Criticism will give one $1,000 Education Award to a student whose writing demonstrates the greatest evidence of eloquence, analysis, perspective, insight and original thinking that furthers a public understanding of design in contemporary culture.

The education award is for a single work of student writing addressing any design discipline or form, including but not limited to: architectural, environmental, fashion, graphic, industrial, information, interactive, product and strategic.

Students may be from any academic discipline, as long as the subject of the work is design. Students must be currently enrolled or have graduated within the year, and must be either a U.S. citizen or resident of at least three years.

The deadline to enter is June 1, 2009.

To submit your work, learn more and read the winning selections from previous years, visit www.aiga.org/writingawards.

Art is Work: Milton Glaser

If one of the definitions we have concerning art is that it serves its public by reflecting and explaining the world at a particular moment in history, it is hard to believe that design does not serve in a similar way. In any case, the issue has become blurred since art currently seems mostly about money, and designers seem to be increasingly concerned about ethics, the environment, and their effect on the world. There seems to be much confusion about what we mean when we use the word art. I have a recommendation. We eliminate the word art and replace it with work and develop the following descriptions:

1. Work that goes beyond its functional intention and moves us in deep and mysterious ways we call great work.

2. Work that is conceived and executed with elegance and rigor we call good work.

3. Work that meets its intended need honestly and without pretense we call simply work.

4. Everything else, the sad and shoddy stuff of daily life, can come under the heading of bad work.

This simple change will eliminate anxiety for thousands of people who worry about whether they are artists or not, but this is not its most significant consequence. More importantly, it can restore art to a central, useful activity in daily life—something for which we have been waiting for a very long while.

-Milton Glaser

Also, here is the article What is Design?

Revised (again) paper due dates

Historical Context Paper Due 3.20.09

Contemporary Context Annotated Bibliography and Abstract Due 3.23.09

Contemporary Context Rough Draft Due by 11:59pm 4.06.09 via email (Three page overview or outstanding outline)

Contemporary Context Paper Due 4.27.09

Who wants to see Bomb It?

Please post a comment to this post if you are interested in watching the documentary film Bomb It on Wednesday April 15th at 7pm (somehow it's fitting to watch something anti-establishment on tax day). There is no commitment on your part. I just want a general idea if there is interest.

Emptiness

Hello Class,

Here is a video of a talk by the designer/writer Kenya Hara. In this talk he explains the ancient Japanese ideology of Emptiness, not to be confused with the Western ideology of minimalism/modernism.

 

Readings: 3.30 + 4.1 + 4.3

Postmodernism: READING: Meggs, pp. 466-87; Woodham, pp. 183-203