Here is the final exam and remaining weekly quizzes rolled into one. Email me the answers with "Art 428 Final Exam" in the subject line to grozanc@truman.edu. This quiz will be due on Friday May 8th by 1:20 p.m. FYI: short answer really means short answer (one sentence or less).
3.2 + 3.4 WWII and Beyond
READING: Woodham, pp. 111–139.
1. What was the name of the 1942 New York MOMA exhibition? (short answer)
2. What was the name town developed in the 1950’s considered the birth of Suburbia?
B. Levittown
C. Willingboro
D. Overland
3. What was another cause of the expanse of Suburbia?
B. Advertisings
C. Automobiles
D. Aardvarks
4. What was the ground breaking 1972 book by Robert Venturi? (short answer)
5. What American post war (WWII) policy helped reindustrialize Europe and Japan?
B. Central Institute of Art and Design
C. The Marshall Plan
D. RIMA
6. What helped spread American Consumerism throughout Europe & Japan in the 1950’s
B. American Occupation Forces
C. American Management Training Programs
D. All the above
3.16 + 3.18 + 3.20 International Style & Corporate Identity
READING: Woodham, 141-63; Meggs, pp. 356-73; Meggs, pp. 399-414.
1. What was a major cause in the development of corporate identity?
B. Multinational Corporations
C. Global Products
D. All the above
2. Who designed the IBM Logo and developed their corporate identity? (short answer)
3. What is Gary’s favorite 1950’s chair manufacturer?
B. Charles & Ray Eames
C. Herman Miller
D. Both B & C
4. Who tried to spread modernism in America?
B. Olivetti Corporation
C. Council of Industrial Design
D. Knoll International
5. What was a goal of the International Style Designers?
B. Removal of unnecessary elements
C. Legibility
D. All the above
6. Where are the roots of the International Typographic Style? (short answer)
7. Who are some of the educators at the Institute of Design Ulm, Germany?
B. Otl Aicher
C. Anthony Froshaug
D. Josef Müller-Brokmann
E. Answers A, B, C.
8. What is Herman Zapf’s profession?
B. Typeface Designer
C. Graphic Designer
D. Illsutrator
9. Who was considered the leading theorist and practitioner of the International Style? (short answer)
10. What company produced the following poster? (short answer)
11. Which CBS (Columbia Broadcasting System) president saw design as a vital component of corporate success?
B. Georg Olden
C. William Golden
D. Giovanni Pintori
12. Who pioneered the corporate identity standards guide?
B. William Morris
C. Milton Glaser
D. Muriel Cooper
13. What did Massimo Vignelli develop for the National Park System.
B. Their stationery system
C. The Unigrid system
D. Transportation signage
3.23 + 3.25 + 3.27 The New York School, The New Advertising:
READING: Meggs, pp. 374-398.
1. Who was considered the pioneer of the New York School? (short answer)
2. Who designed the following poster?
B. Bradbury Thompson
C. Alex Steinweiss
D. Alvin Lustig
3. Who pioneered movie titles and motion graphics? (short answer)
4. What was a major component of design in the New York School?
B. Typography
C. Printing
D. Photography
E. Both A and D
5. What major advancement let type become expressive in the 60’s? (short answer)
6. What magazine landed Ralph Ginzburg in jail?
B. Woman’s Day
C. Eros
D. Seventeen
4.6 + 4.8 + 4.10 Postmodernism:
READING: Meggs, pp. 466-87.
1. What Basel trained designer was the founder of New-wave Typography? (short answer)
2. Who designed the following poster?
B. Steff Geissbuhler
C. Dan Friedman
D. Gyorgy Kepes
3. What New-wave Typography female designer was one of the first to embrace the computer in the early 1980’s? (short answer)
4. What area outside of design can best demonstrate the change between Modernism and Postmodernism. (not in book)
B. Photography
C. Architecture
D. Illustration
5. What designer pioneered the Typographic poster for CBS records and later the New York Public Theater?
B. Willi Kunz
C. Paula Scher
D. Michael Vanderbyl
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