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04/16/2009

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10 second: straight forward, to the point, shows pics of the generator so that ppl looking for generators will be drawn to it... looks fine. i might suggest making it a smaller, banner-type ad tho...?

30 second: i like your illustration and your storyline, but it's a little choppy. like, it took me a couple times through to realize that the lights of the house actually turned off- the lightning had my focus, not the house. so maybe have lightning strike, a spark happen by the house, and then the lights obviously turn off-? also- the scene of the window of the house, looking out at the storm- were we supposed to see something happen there? i didn't really get that snippet.
good work overall, tho :)

For the 10 second one, there's not much of a story, but it does its job. I thought the way you made the light bulb at the beginning was kind of a cool effect, but unnecessary.

Your 30 second Flash has a great story and awesome animation! I don't think the flash to white when you show the generators does much and I don't think you need the actual photos at the end either-- the animation and products are good enough.

10- wish the "show you the light" part had an oblong shadow like the other phrase in the longer animation.

30- wish the lightbulb showed up in the window in the second frame cause he was coming over the hill in the first scene so i wish i could see him still doing so.dont like how the generators and stuff flash, its weird. the last turbine looks broken, dont want to give the wrong impression.

10: as much as i like century gothic/avant garde light...i don't think it's working here. just stick with the same font as your logo.

30: story line cheesy, but it works. i never really liked the horror theme but i didn't say anything b/c i didn't have a better suggestion. doesn't matter now tho i guess. for the product display, stick with all full screen images or all cut outs, i wouldn't use both, it just doesn't match at all.

10 second: i like the simplicity of it and it moves at a good pace.

30 second: I like the animation, I'm unsure about the transition of illustrative to pictures, maybe find a way to integrate them or illustrate the photos?

10: I almost think the photos are unnecessary. You could keep it all typographical along with your awesome lightbulb logo and it would be more unified.

30: I really like the story. It made me laugh, when the lightbulb emerged as the hero. I agree with Alison, illustrating the photos of the generators like the rest of intro would be cool. But I don't think the photos of the windmills are necessary, they don't really go along with the rest of it.

ten second- i think the photos are not really needed... everyone knows what generators are pretty much... plus the photos cover up the lightbulb which is ok but otherwise that greyed out ightbulb in in every other slide besides the photo ones...

30 sec- i dont really like how the awesome story about the storm and te house lights goin out turns into a picture slideshow of generators and others... I wish that the pictures were incorporated into the story rather than in just a slideshow form...

I think your ideas are definitely fun and interesting for a power company... good job nate!

10 sec: The lightbulb animation is nice. I don't think i like the scrolling left transition for everything. I think the text would be nice just fading in an out like light. Also, I get that showing pictures of the generators could attract a certain type of viewer, and perhaps the client requested the inclusion of them, but to me, the photos are unattractive and uninteresting.

30 sec: For the most part, really cool illustration, great story at the beginning, and the lightning effects are pretty believable. The clouds kind of bother me, I think it's the white outline. Also, the slideshow at the end is disjointed from the beginning, and the story factor just kind of fades away. "Heroes emerge" probably doesn't need a colon. I also don't think the "renewable green energy systems" should be all caps.

nate dog- a broken windmill? that is discouraging and it's the last one, so we're left with doubt. i agree that the photos often bring a different feel from the rest of the work and could either be cut outs or kept full screen. I do enjoy the narrative you've created and the flashing lightning is awesome. The use of the bulb as a hero is kind of cheesy, I almost think you could do without it and just let the pictures of generators answer the question of who the heroes are.

10 sec: I like the professionalism you have for the topic by the means of the color scheme and the copy-it will fit well with your target audience. However, I wish the photos would have a vectorized element applied to them so that they fit in with the aesthetics of your piece. I also wish that the images would not partially show the lightbulb, the placement needs further refinement.

30 sec: You have a great talent with vector illustration/animation. I wish that you could have illustrated the photography so that the entire spot flowed together, using the same style as the lightening and the house.

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